6 Facts You Need to Know
About Starting Your Own Consulting Business.
Thousands of
professionals have dreamed about starting Reviews their own consulting
business. It seems like a great career path. Hang a shingle, bring in clients,
be your own boss, do awesome stuff and make-bank.
Consulting, as it turns
out, is not sexy, glamorous, or easy. It's downright hard - harder than you
MIGHT think. I encourage anyone with the moxie to start a consulting business.
But I also offer cautions - a few yield signs that could save you a lot of
grief and get you closer to Achieving your dreams.
Here's what you need to know:
1. You're going to face
cranky people.
Some people can not handle
unpleasant relationships, especially people who BS them or kick them around. If
you're not ready to face cranky people, then consulting is not for you.
Consulting is a
face-to-face business. You meet with people. You shake hands. You step into
corporate offices. You sit across tables. You talk to people.
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Lessons That You Do not Want to Learn the Hard Way
And some of Reviews those
people you talk to are just plain mean.
You figure out pretty
quickly intervening who is worth working with and who's not. As you figure it
out, you MIGHT have to Endure some relationships that eat away at you.
2. Your deliverable is
knowledge.
A consultant is hired for
one reason: Knowledge.
You must assert your
knowledge in the niche for the which you were hired. A client selects you to
work on their Behalf Because you know something that they do not.
This means that you tell
them like it is, and do not back down. Deliver the knowledge that they pay for.
If they do not like it, so be it. If they disagree, so be it.
Your deliverable is
knowledge, and if you deliver it in a half-baked way, you're losing the quality
of your service.
3. You're probably not
charging enough.
One of the biggest
mistakes I see new consultants the make is that they do not charge enough for
Reviews their service.
Maybe it's guilt. Maybe
it's inexperience. But maybe they just do not know how much they should charge.
There is no magic formula for fee-setting, but there is a general rule: Charge
more than you think you should.
It's important to your
client that they are getting a return on their INVESTMENT, so this should be
important to you, too. If you can PROVE your ROI, you've got Leeway to charge a
healthy percentage of the client's profit.
Remember, the higher your
rate, the better you look. If you saw two wristwatches - one for $ 10 and the
other for $ 5,000, the which one would you think was the superior? Obviously
the more expensive watch is a better timepiece. The same goes for consultants.
A consultant Whose fees are $ 100 per hour will be valued far less than a
consultant who charges $ 5,000 per hour.
If you're expensive, then
you'll be more Likely to get the clients who pay expensive. And that's where
you want to be.
4. You're selling
yourself.
As unpleasant as it
sounds, a consultant is selling him or herself. There's nothing sordid or dirty
about this. This is the way business is done in the consulting world.
To successfully sell
yourself, here's what you need to be prepared to do:
Dress to kill. You've got
the look as good as the services you provide.
Put a big price tag on
yourself. People associate higher costs with higher value. The more you charge,
the more people will Consider you to be valuable.
Be trustworthy.
Trustworthiness is essential in consulting. First off, no one will hire you
UNLESS you're trustworthy. Second, if they do hire you, they will not take your
advice. Trust is what you have to go on.
Prove your worth. You can
not just look it; you've got to actually be it. Give what you promise, and give
it well.
Think of yourself as a
valuable brand. The better the brand, the more successful you Become. The
higher-quality the brand, the better your marketing Becomes.
5. You are not your own
boss.
The myth of consulting is
that you are your own boss.
You're not your own boss.
I do not know of any
industry or occupation where you can Essentially "be your own boss"
in terms of defining what you do, when you do it and how you do it. Whoever
Gives you money is your boss. As a consultant, that means your clients are in
charge. They own your billable hours and they expect results.
Being your own boss
extends to your ability to say "no," discipline yourself to work
smart and hard and demand fair fees. Beyond that, you've got to work hard for a
bunch of other bosses.
6. You're going to face disappointment.
Try starting any business,
and you'll have moments of absolute Devastation, both personally and
professionally. One of my entrepreneur friends explained how the challenges of
running a business the caused severe health problems, and forced him to seek
psychiatric care.
If that sounds brutal and
scary, then you're exactly right.
Consulting can take an
emotional toll. That's a price that you have to pay, but it's not one that you
can accurately quantify or Predict. Everyone's emotional and personal makeup is
different, and what you MIGHT Destroys the make someone else stronger.
Regardless of how you
respond in the face of challenge, one thing is true: You will face
disappointment and failure.
There is no easy way to
get through tough situations, but the best preparation is simply to expect it
and to be ready for it.
Conclusion:
If you aspire to be a
consultant, I applaud you and encourage you. I've been down that path, learned
valuable lessons and lived to talk about it.
As awesome as it is,
there's nothing easy about consulting. Now you know the facts. So, roll up your
sleeves, grit your teeth, keep your eye on the goal and be the best consultant
you're capable of being.
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